Who are The 'Eddies'...?

The Perrier Awards are no more.

After 25 years of sponsoring the Edinburgh Festival Comedy awards, they
are making way for new guys: Intelligent Finance (If)

The new awards will be called the 'if.comeddies', but they say they hope
(over time)it will become known as 'The Eddies'.

Hmm..

Will it catch on. I dunno. Not straight away.

'If.comeddies' .... Rubbish name.

Give us an award though. Please.

Thanks.